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April is Distracted Driving Awareness Month

This agency owner is guilty too.

In 2020, an estimated 324,652 people were injured on U.S. roadways as a result of distracted driving. Not to mention that 8% of fatal crashes, 14% of injury crashes, and 13% of vehicle collisions can be tied back to driver distraction as a contributing factor, according to the NDDC.

And this isn’t just commuters and people running errands. In a 2017 survey, 45% of truck drivers of large trucks admitted to using a cell phone while driving. And that doesn’t even touch on drivers who are eating, checking their next stop on a list, or reaching over to give their pet a rub on the head.

When it comes to distracted driving, distractions can be bucketed into three main categories: visual, manual, and cognitive. Here is an example of each one:

  • Visual – This is when your eyes leave the road. In addition to your phone, this could be checking out a crash site, looking for an item that just fell off your seat, or even checking out a super funny meme on your passenger’s phone.
  • Manual – This is when you take your hands off the wheel to grab something else. It could be helping your child find their pacifier, adjusting your in-car entertainment, grabbing your coffee, or even fixing your hair.
  • Cognitive – This is when you take your mind off the road and are not fully focused. You could be in a deep conversation with your passenger, thinking about your next big appointment, or even daydreaming.

Source: Acuity Insurance

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