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About Us

  • We educate our clients about risks in their personal & professional lives.
  • We illustrate options to handle those risks, which may or may not include insurance.
  • We prepare with them, alongside them, for what could happen before it does. We coach them if they choose to accept more risk, ultimately lowering their costs.
  • We listen – to what went wrong, how they want it to be, and where they wish to go. When tomorrow comes, we try to do it all over again.

An Independent Advantage

We are Independent Agents in Wayland, Michigan, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. Reno Agency represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price.

What is an Independent Insurance Agent?

When you decide to buy a car, you wouldn’t purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn’t have a choice!

The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family’s financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn’t have a choice. The only solution would be going to that one company.

With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision.

When you buy insurance, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, because it’s up to you to make the final choice.

Customer Reviews

Great people and fair rates and easy to pay.

RC
Roger C

They always answer our questions and usually the same day if not within an hour

KD
Karon D
5/5

I am grateful that we found them and they are a great company to go through!!

AG
a g
5/5

...I will be recommending them to everyone.

JS
Justin S
5/5

I highly recommend this agency.

CD
Charleen D