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Life is hard.
Your insurance shouldn't be.

Reno Agency specializes in personal, commercial, and individual life insurance.


Insuring all of West Michigan and the rest of the state.

Mission Statement:
To remove the unpredictability in the lives of our clients, whenever possible.

We are human.
We won’t always tell you what you want to hear.
We will have bad days sometimes just like you do.
We won’t have all the answers, but we’ll do our best to find them.
We will never sell you the cheapest insurance but something that makes sense.
And we promise to come to work every day, so you can worry about something else.

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Trust can’t exist without a relationship. A relationship can’t exist without two willing parties.  


A precious resource not to be wasted. We purposely provide every channel we can think of to make it convenient for you to do business with us. If there is an easier way and we’re not offering it, tell us. We’ll make it happen.


If you want to save 15% or name your price, that’s not us. If you seek quality and independence when it comes to protecting your personal or business assets, you’ll be comfortable with us.


When you think about your family physician, dentist, accountant, attorney, financial planner, generally those are partnerships. Bonds built on a level of trust formed by years of experience. Reno has partnerships both with our clients and the companies we represent.


In today’s rush-rush, digital first, e-signature, 24/7 world, people often say old-fashioned customer service is outdated. We disagree. We believe our clients want relevant advice and professional service. Yes, we know we must operate in a modern, quick, efficient world. But we also do so in a small-town, personable way.

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